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a valuable thing to realize as we’re just getting ready to send out our Social Marketer Executive Survey, where we’ll get a great understanding of just how many marketers are still trying for instant word of mouth fame and fortune. I fear that there are many. Social Marketing is still very new to many marketers, but hopefully the learning curve will be fast. This coming year, we will be focusing not only the hype-y stuff like viral marketing and using widgets, but the evolution of brand advocacy, successful product launches, and how to deal with fragmented audiences. These last topics seem to me to be the ones with the lasting themes that will define the next phase of social marketing.

Source: weblogs.jupiterresearch.com via mtippett

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Tags: Advertising | Campaigns | marketer | Money & Stuff | video | viral

Media companies are now being bypassed as marketers go directly to their audiences through sites like Google and Yahoo:

in this 3 Minute Ad Age report, Ad Age editor Jonah Bloom predicts media companies will have a rough time in 2008 as marketers bypass them with more direct-to-consumer advertising. And, a new study by Borrell Associates finds that stand-alone web companies like Google and Yahoo now control more of the local online advertising market than the websites of country’s newspaper companies.

Source: adage.com

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Tags: Media | New York | Ad | Advertising | Bbdo | broadcast | companies | direct-to-consumer | Google | Jonah Bloom | Legend | Money & Stuff | Newspaper | Opinions | websites | Yahoo