Archive for March 20th, 2008

Release: Michael Tippett at Massive in Vancouver

March 20th, 2008 Comments(0)

If you’re in Vancouver and are at Massive, I’ll see you there. Don’t hesitate to say hello. I’ll be talking about:

The future of business and technology: the prosumer revolution

This 20 minute talk will focus on the prosumer revolution. It will give an insightful overview of how the information consumer is now the information producer and how the current relationships between businesses and their customers are being realigned. The impact on advertising and marketing are already being felt as the consumer is now more in control of the brand than any time in history. But that is just the start of this profound shift.

We are now watching the twilight of mainstream culture and the dawn of we media. The implications of this change in control is already having a dramatic effect on the news business, our educational system and is beginning to change the way our people’s personal relationships function.

Attendees will learn about:

  1. The new ecology of news and knowledge creation
  2. How this will change your relationship with your customers, your boss and people you work with
  3. What new business opportunities and risks result
  4. How this change will spread to other institutions like universities and schools

Source: massivetechshow.com

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