Archive for April, 2008

Leonard Brody on what news consumers want

Another piece on Rafat Ali’s conference in LA where NowPublic CEO Leonard Brody is talking about the impact of ‘voter-generated content’.

Other media executives said what’s different about this campaign is that people are contributing to a near real-time feedback loop through the Web that’s changing how stories unfold.

“The networks that provide ‘first to see’ immediacy (in the news) will rise,” said Leonard Brody, co-founder and CEO of NowPublic, a citizen journalist Web site that has more than 140,000 contributing writers.

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now public Michael Meyers and Leonard Brody of NowPublic NowPublic Team in Vancouver

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@ EconSM: Election ‘08 And The Rise Of Voter-Generated Content

Leonard Brody was in California this week talking about how news coverage is different during this election cycle.

News used to be something that was reported, now there’s a feedback loop - it’s reported, it’s commented upon and then reported on again.

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McLuhan at Vidfest 2008

If you are in Vancouver this month you should get to Vidfest. The festival’s line up includes some great people including Wired’s Editor-in-Chief, Chris Anderson as well as John Perry Barlow, co-founder of the EFF. I will also be there. I have the priviledge of interviewing Marshall McLuhan’s son Eric. Eric is one of the preeminent scholars of his father’s work.

Living in a digital world has created a new culture of the nomad, one of metaphysical hunters of information. The old hunter-gatherer used a spear and arrow, the new version uses a laptop and wifi - to much greater effect. Join this renowned scholar and son of Marshall McLuhan as he discusses digital media and it’s impact on today’s communication.
Speakers:
Dr. Eric McLuhan
(Interviewer) Michael Tippett, Founder and CMO, NowPublic

Hope to see you there.

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The Medium is Birthday Cake

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Murdoch’s WSJ Changes Creates Opening for NYT

An interesting analysis from Barry L. Ritholtz on the opportunities open to news organizations like the NYTimes now that Murdoch is shaking up the WSJ.

Murdoch’s changes are both ambitious and perplexing: He is seeking to shift the Journal’s coverage to include much more politics, more elections, more general government stuff. The Journal itself reported the move to “put short articles on the front page or thefronts of sections that would not continue on inside pages.” The fear that paper might shift rightward in its news coverage is so far unfounded; instead, it is the topics and subjects covered that is what is shifting. Financial news is losing out to Mr. Murdochs first love: Politics.

In other words, “De-Financializing” the paper. The coverage looks to becoming less business and finance oriented, and more of a general interest paper — kinda like what the Washington Post and the New York Times already do.

In trying to extend the WSJ’s reach, Murdoch has left its flank open. That creates the opportunity for a shrewd operator to expand their Business news. Hence, the opportunity for the Journal’s competitors, and in particular, the NYT, to go after the Journal’s audience. The business goal would be to capture a significant percentage of the Journal’s expensed subscriptions.

How? First, I would beef up the business pages. Hire additional staff, especially the reporters at the WSJ itself. Second, raid the most popular WSJ blogs. They have some terrific coverage there, and that would carry over to the NYT.com site. Even if unsuccessful in the hires, it makes the operation of the WSJ more costly — a technique not unfamiliar to Murdoch. Expand the business video coverage, using embeddable flash. Lastly, take the very successful Dealbook model — close integration of the blog, newspaper columns, and email list — and clone it to other related business issues: Marketbeat, RealTime Economics, etc.

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NY Times NYTimes bldg exhibit NY Times Building New York Times

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Release: Len Brody at Digital Hollywood, LA

If you’re going to Digital Hollywood next week be sure to say hello to NowPublic co-founder, Len Brody. He’ll be on an interesting panel.


Personalized Mobile is becoming the new broadband, perhaps even replacing it. With all the unique, cool and targeted features popping us every day, every consumer niche and taste is there, from music and video entertainment, communications and search, gaming, virtual worlds, social networks, texting, blogging and even to advertising and commerce, personalized mobile has got it all. It’s almost just like life itself. Personalized mobile isn’t a limited experience, it’s heading toward being the primary consumer experience.
Jim Brady, Executive Editor of washingtonpost.com
Derrick Oien, President, Intercasting
Jessica Steel, Vice President of Business Development, Pandora
Michael Jones, CEO, Userplane and VP, AOL
Leonard Brody, co-founder and CEO, NowPublic.com
Laura Froelich, Vice President, Marketing, CNET Networks
JD Lasica, founder, OurMedia.org/Partner, Outhink Media/President, Social Media Group
Ted Cohen, Managing Partner, TAG Strategic, Moderator

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Massive Technology Show (That's What It Was Called) Michael Meyers and Leonard Brody of NowPublic NowPublic Team in Vancouver

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Drupal Founder Named Biz Week’s Top Young Entrepreneur

Congratulations to Dries. Way to go buddy.

While he was still a computer science student in college, Buytaert developed Drupal, a system designed to make it easier to publish, manage, and organize content on a Web site. He opened the source code, attracting a community of developers whose contributions made Drupal into software that now powers more than 250,000 Web sites, including those of Sony BMG Music Entertainment, Warner Brothers Records (TWX), and Amnesty International. Acquia, co-founded by Buytaert, will distribute a version of Drupal that has been tested for quality and security and will charge fees for providing support and other services.

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Dries Buytaert - Northern Voice 2006 Dries Buytaert, Drupal.org - Northern Voice 2006 Drupal Conference – Amsterdam - Dries Buytaert

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New Member Pages

Member pages are changing in a big way. No longer static, these elements of the NowPublic community are now yours to control.The big additions are the Channel and the Dashboard. In a nutshell, the Channel is the “you” that other members see, and the Dashboard is your custom view of NowPublic.

Are you ready? Let’s begin.

The first thing you’ll notice when you navigate to your own member page is the Channel page: like all good channels, this one can provide a depth of programming for your viewers.

You can customize this page to show the world what you want them to see: your stories, your newsworthy photos and video, and also your stream, which is a real-time tracker of your contributions to NowPublic, along with any other RSS feeds you want us to see… Flickr, Twitter, your blog, whatever you want. You can share as much or as little as you like from your non-NowPublic web presence. Just click on “Edit” and you can customize any of these widgets.

Along the left of the Channel page are your vital statistics: user photo, total number of page views racked up by your stories, and how those stories have fared. Also visible are your external links, the topics you write about most often, and your recent comments.

Now that your Channel is lined up, you can go over to the next tab: the Dashboard. Think you can make a better front page? Now’s your chance.

As the name suggests, the Dashboard puts you in the driver’s seat of NowPublic. While the Front Page is controlled by a combination of page views, flagging, and editor curation, the Dashboard is all you: customize these widgets to keep your finger on the pulse of NowPublic. Each module can be configured to show anything from recent comments to a constant stream of incoming images, to everything in between. It’s your call. Simply click “Add new item”, and a new widget will be generated. Want to change an existing widget? Click on the little arrow in the upper right and edit away. These can be minimized or deleted as well, also via the buttons on the upper right of each widget.

That’s not all: you can drag and drop your dashboard elements until you reach a state of Dashboard feng shui.

Okay, put the Dashboard away and head over to the Edit Profile tab… this should look familiar, but with a new item: your toolbox. You can let the rest of the NowPublic community know which tools you use for your reporting: do you have the latest and greatest all-in-one superphone, or, like me, do you go lo-fi? Whatever you add here will become visible on your Channel page.

The Edit Settings page is largely unchanged, but the new format means less scrolling. Nice.

The Messages section has filters for which types of private messages you see, how you like them ordered, and, for multi-message actions, which ones you want to select or un-select.

Go forth and customize!

Play, experiment, and let us know what works for you (and what doesn’t) in the comments section below. These new pages are in beta, so your feedback is important to us.

NowPublic cited as most likely to succeed

I was sorry to see Scribblesheet close its doors recently. In these early days of participatory media we need lots of people trying lots of things. John Ndege who ran the venture acknowledged the space’s challenges but was very gracious in announcing his departure from the space. He writes:

“Now Public has cleverly attempted to position itself as a news broker. Citizen journalists provide it with content and they sell it on to wire services like AP. I assume some of this money then goes back to the original writer. This is the best business model I have seen around citizen journalism and the one I think most likely to succeed. Simple display advertising won’t cut it.”

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